ELIGIBLE AREAS OF ACTION

1. Digitalization and Business Innovation Division:

It supports projects to modernize the retail environment and digitize the point of sale. These include:

• • Websites (with or without online sales) that meet the requirements of Annex IV. 
  •  Technological equipment: POS terminals, tablets, 1D/2D thermal printers, digital scales.
  • Management software (sales, logistics, billing, inventory, RFID, etc.).
  •  Digital strategies: SEO, SEM, ADS, and e-commerce logistics (as per Annex IV). 
  • Social media management (as per Annex IV) and digital branding.
  • Electronic pricing on store shelves.
  •  Click-and-collect systems and digital lockers.
  • Self-checkout terminals.
  • Cybersecurity solutions. 
  • Virtual assistants and interactive chatbots.
  • Mobile apps (m-commerce).
  •  Immersive Experiences: Virtual and Augmented Reality.
  • Interactive digital displays and storefronts.

2. Commercial Modernization Initiative:

It promotes the renovation of commercial spaces and the improvement of the establishment's image. It includes:

• • Renovation work to refurbish the exhibition and sales area.
  • Exclusive display and auxiliary furniture for the sales area.
  • Interior design and decoration projects, including professional fees.
  • Installation of automatic doors with proximity sensors.
  •  Energy-efficient systems: Lighting with motion sensors and energy-efficient climate control.
  •  Facade improvements: Thermal and acoustic insulation; installation of awnings and signs.
  • Commercial and artisanal equipment acquired as owned assets and for first-time use, including machinery and tools necessary for the business.

3. Environmental Sustainability Initiative:

It promotes waste reduction and the adoption of sustainable packaging.

• •  Eligible products:
    • • Boxes and envelopes made from 100% recycled cardboard.
      • Tracing paper and eco-friendly packaging fillers.
      • Paper, cotton, linen, or hemp bags (100% recycled or natural)